JOSEPH SS19

the most satisfying thing in my job is to see a project in it's whole and finished to be shared with you. there has been months of thoughts, process and planning till we finally had a result of what we would love to do for JOSEPH newest SS19 collection. I love doing something different, not the norm of what is expected. and I know why, because it's amazing to see what you can achieve with your visions and ideas and it also sometimes pushes me to the limit. this project is a backstage lookbook shooting reenactment, where actually everything is so hectic, but still there is a calmness somehow, because everybody knows exactly what's to be done. I used this scenery, because of the vibe that backstage pictures kind of reveal to you. there is amazing styling, images that somehow also feel like you are invading personal space but mostly the aesthetic of a backstage setting.